Traditionalists Beware!
Humans have always maintained a strange relationship with innovation. It’s the driving force behind our species but we seemingly fight it every step of the way. Inevitably, every time something new comes along people line up to knock it down. Modern history is full of examples of this. Critics claimed the automobile would never replace the horse. Naysayers said we could never land a man on the moon. CD’s couldn’t over take vinyl. Even the internet was met with much resignation as just a passing fad at first. As hard as we fight innovation we still deep down know that we thrive on it. We need to take risks and steps in new directions to move forward in almost every facet of life. The knife industry is no different.
When our sales manager, Dave, asked the sales team to try out the new Seber Ratchet knife the response was, of course, less than positive. It was as if he asked The Flat Earth Society to give their opinions about a globe. Scoffs and protests rang out from everywhere. “It’s a gimmick” was the overall consensus from our traditionalists. They all turned their backs on the new knife without even giving it a fair shake. So Dave turned to me, the new guy who is less set in his ways, to give the Seber ratchet knife a whirl.
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